It’s evident that celebrities usually splurge on luxurious materials; in fact for most of them it has become one of their signatures on which we identify them. Justin Bieber is one of the youngest and most successful pop stars now, mainly celebrated by the younger generation. He is also known for owning some of the most expensive and grand cars. One of these is his Porsche 997 Turbo which is powered by 3.6-litre boxer engine and can reach 200km/h mark in 12.8 seconds. This car is one of the best-selling model of its kind. In observing this we can notice how much effect celebrities have on the commercial success of commodities.